The Covid-19 pandemic has changed the way businesses operate in the world. The impact went beyond business as it also changed the way customers behave. It has dramatically altered the way we consume and shop. It has drastically transformed our spending and purchasing habits almost overnight, as more and more people indulge in online shopping and digital buying opportunities. This change has translated to high demand and has resulted in the growth of the fashion and tech industries.

Online shopping became one of the only dominant ways consumers could order and shop while staying safe and complying with Covid-19 related standard operating procedures. If we look at the fashion industry, fast fashion has always thrived due to the efficient technology making production cheaper and economies of scale easier to achieve. According to CB Insights’ Business Analyst Consensus of 2021, the fashion industry is expected to be valued at over $3 trillion, by the end of the decade. It is also one of the world’s largest growing sectors. Moreover, another technology that was previously not being used in fashion is 3D printing.

The previously used technology in art and other sectors is slowly establishing itself in the fashion industry. As the cost of producing and acquiring 3D printing technology decreases, more and more designers are using it to make unique and personalised attire, proving to be popular with customers.