Over the last two years, we’ve seen curve women such as Ashley Graham, Precious Lee and Alva Claire walk for luxury labels including Versace, Fendi and Michael Kors. But, where are the curve men? Only seven out of 77 brands across Autumn/Winter 2022 menswear season featured plus-size men’s models, according to our analysis of collections featured on Vogue Runway.

None of the seven brands were a major fashion house, rather emerging names Kidsuper, Études, Casablanca, Magliano, Kiko Kostadinov, Maison Mihara Yasuhiro and Doublet.

IMG Models president Ivan Bart, who incorporated curve girls into his main women’s division in 2014, thinks the success stories for women should set an example for size inclusivity across genders. “I would like to see this in the men’s business now,” he says. “It’s time. I want to see the same kind of change.”

Casting directors are keen to feature a spectrum of men’s body types in luxury campaigns and shows. They point out, however, that a lack of size ranges in luxury collections and a perceived lack of demand for plus-size men’s fashion is holding back progress.