The unattainable goal of having a “perfect body” is one that is damaging our society more and more.“People feel bad about their bodies because of capitalism and because of what is presented as the ideal. But there is no ideal. People are on different nonlinear timelines with their bodies.” Wentworth thinks “brands should meet people where they are.” 

Companies thrive off of making people — especially women — feel bad about themselves. But, the point of a company is to be the right fit for the customer, not the other way around.

Whenever I am online shopping, I scroll through pages and pages looking at bodies that don’t match mine — and never will. However, since all of the models’ bodies match, my first thought is that my body is the one that’s “wrong.” With more diversity in this industry, more and more people will feel represented and will feel like they “look like a model.”  As Rachel Wentworth states, “[We must normalize] body hair, cellulite, things that are part of [the] human experience but stigmatized by a culture that doesn’t care about health, mental or physical, but only about capitalism.”

However, since so many different body types exist, “inclusivity isn’t entirely possible,” Wentworth says. Wentworth says on inclusivity: “That word gets thrown around. Brands use it in a way that doesn’t ultimately feel sincere.” While it is unfortunate that not everyone can be represented, “showing the depth of the human race” should be a priority, according to Wentworth. Certain groups, specifically transgender people and people with disabilities, for example, are extremely underrepresented and should get a lot more space in the industry.

Transgender people are underrepresented when it comes to the model industry. Not only is diversity important in terms of shape and size, but also regarding race and gender identity. There are men who have breasts and women who don’t, for example. It is hard, especially with gender dysphoria, to shop for an item that society claims is “meant for” a gender that you don’t identify with. When it comes to modelling, being trans-inclusive is extremely important because, once again, representing everyone should be the goal of advertisement.